Your B2B partner in the nordic sports and outdoor market.

Strengthen Your Brand with the Right Products and the Right Branding!

JW AGENCY is your B2B partner for apparel, gear, and accessories.
We work closely with our clients to identify their needs and create tailored solutions – always built on personal relationships. Long-term partnerships and trust are the foundation of how we operate.

By partnering with us, our clients not only gain access to carefully selected products – they also elevate their brand in a meaningful way.

Quality and sustainability are at the core of everything we offer.
With strong connections in the outdoor and sports industries, we deliver world-class service and supply premium brands that help our clients stand out and strengthen their market position.

What We Offer

We help businesses stand out with branded clothing, gear and merchandise. Whether you choose premium apparel from leading sports brands or clean, unbranded basics – we’ll guide you to the right products based on your needs.

Profile Clothing

Branded apparel that makes your team visible, united, and on-brand.

Profile Equipment

Functional gear and accessories tailored to your brand’s needs.

Merchandise

Smart giveaways and high-quality branded items that leave a lasting impression.

Market Knowledge
& Network

Leverage our deep industry insight and trusted network of retailers and distributors.

Key Account
Strategies & Sales

We manage and grow relationships with major retail partners to drive long-term success.

B2B
Profile Sales

Target the right stores and retail profiles that align with your brand identity.

What We Offer

We collaborate with professional companies that refine each order based on the customer’s wishes – offering everything from embroidery, digital transfer, screen printing to laser engraving.
Even for technical garments like Gore-Tex, where precision is crucial, we ensure that every detail is handled with the utmost care.

Profile Clothing

Non-Branded

Simple, clean garments without external branding. Perfect for letting your own logo take center stage – with full flexibility and made-to-order options.

Branding

Get access to premium apparel from leading brands like Peak Performance, Sail Racing, and J.Lindeberg – all customized for your business. Quality, style, and brand recognition in one package.

 

Non-Branded

We collaborate with professional companies that refine each order based on the customer’s wishes – offering everything from embroidery, digital transfer, screen printing to laser engraving. 

Profile Equipment & Merchandise

Equipment

Useful tools, gear and accessories that align with your brand’s function and image.
From water bottles to backpacks – built for everyday use.

Merchandise

Create giveaways, gifts or branded essentials that people actually want to use. Smart, practical, and always on-brand.

JW AGENCY is your B2B partner for apparel, gear, and merchandise.
All products come from top-tier brands – trusted names in the world of sports and outdoor.

Non-Branded

Simple, clean garments without external branding.
Perfect for letting your own logo take center stage – with full flexibility and made-to-order options.

Branding

Get access to premium apparel from leading brands like Peak Performance, Sail Racing, and J.Lindeberg – all customized for your business.
Quality, style, and brand recognition in one package.

Equipment

Useful tools, gear and accessories that align with your brand’s function and image.
From water bottles to backpacks – built for everyday use.

Merchandise

Create giveaways, gifts or branded essentials that people actually want to use. Smart, practical, and always on-brand.

How We Work – A Step-by-Step Collaboration

1.

Get in Touch

Reach out to us and tell us a bit about your brand, needs, and goals.

2.

Initial Meeting

We schedule a first meeting or call to get to know you and understand your needs.

3.

Tailored Proposal

Based on our conversation and your brand identity, we create a customized proposal.

4.

Product Branding & Guidance

We develop visuals and samples for your apparel or product, offering guidance to ensure the branding is just right.

5.

Delivery & Follow-up

Once your order is delivered, we follow up to make sure everything meets your expectations.

Ready to start working together? Reach out and let’s talk.

Partner brands

Brands We Represent

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1.

Discover the Opportunity

We assess your brand’s goals and potential on the Nordic market.

2.

Build the Strategy

Together, we define the right agency setup, distribution plan or consulting scope.

3.

Drive Results

We grow your presence through trusted B2B relationships and proven methods.

What Our Partners Say

We’re proud to work with leading outdoor and sports brands across the Nordic region. Here’s what some of our partners have to say about working with JW AGENCY:

Frequently Asked Questions

What kind of brands do you typically work with?

We work with both established and emerging outdoor & sports brands looking to grow or establish their presence in the Nordic B2B market.

Do you only offer agent services, or consulting too?

We offer both. Some clients hire us as dedicated agents, others for strategic consulting – or a mix of both, depending on their needs.

Which countries do you operate in?

We cover the entire Nordic region: Sweden, Norway, Denmark, and Finland.

What is your onboarding process like?

It starts with an intro call, followed by a needs assessment. From there, we tailor a plan – whether it’s agency representation, market entry, or sales strategy.

Meet the team behind JW AGENCY

Our team brings together decades of combined experience within the Nordic sports and outdoor industry. With deep market insight, strong retail networks, and a passion for building lasting partnerships, we work hands-on with each brand to deliver real results in the B2B space.

Non-Branded

Want your own brand to be the only one visible on the garment?

We work with high-quality partners to offer a strong selection of unbranded products such as T-shirts, polos, sweatshirts & hoodies, caps, beanies, and more. Quality and fit remain our highest priorities.

Made to Order

We also offer fully custom productions through our made-to-order service. Minimum order quantities are relatively low, making it possible for companies to stay consistent while creating their own unique designs.

Branding

We collaborate with skilled professionals who refine each order based on the client’s needs – offering everything from embroidery and transfer prints to laser engraving.

Even when working with technical garments like Gore-Tex, where precision is critical, we ensure every detail is handled with the utmost care.

The right branding makes all the difference – by profiling with quality and finesse, our clients enhance their visibility, strengthen their brand, and leave a lasting impression.

Equipment

We offer a wide range of practical equipment and tools that align with your brand’s identity and everyday use. Whether it’s backpacks, bottles, technical gear or outdoor essentials – we select items for functionality, durability, and visual impact.

Each item can be customized with your logo or message, helping you deliver practical value while increasing visibility.

Give - Aways & Merchandise

We offer a wide range of products and brands tailored for Giveaways & Merchandise – quality items people actually want!
Perfect for trade shows, golf tournaments, or thoughtful gifts for staff and partners.